Tesla has informed its employees to convey to customers that there will be no Model Y refresh this year.
Following the Model 3 refresh last year, there have been several rumors about a possible Model Y refresh.
These rumors started with a Reuters report in 2023 claiming that Tesla had plans for a Model Y refresh, dubbed Juniper, to be released in 2024.
More recently, a Bloomberg report confirmed that Tesla aimed to release a Model Y refresh in mid-2024.
These reports have led many potential buyers to inquire about a potential Model Y refresh before making a purchase, prompting Tesla to respond to and dispel the rumors.
Tesla has shared new talking points with its sales staff, emphasizing that there will be “no refresh for Model Y launching this year” and that it is important to communicate it transparently to potential buyers.
We heard your feedback that some customers are waiting to place their Model Y order as they anticipate a refresh similar to Model 3. It is important that we communicate transparently that there is no refresh for Model Y launching this year.
Teslascope obtained the full note sent to staff:
Tesla sales employees are often not informed about product updates, but in this case, the automaker is making it clear that there are no updates planned to incentivize potential buyers to make a purchase sooner.
Electrek’s Take
There are several possibilities regarding the situation. The reports from Bloomberg and Reuters might have been completely incorrect. at the same time, Tesla could be downplaying potential upgrades. In the past, it has refrained from labeling changes to its vehicles as “refreshes” and has incorporated upgrades into manufacturing on an ongoing basis. Thus, there is a chance that Tesla is planning significant upgrades to the Model Y this year but does not consider them to add up to a “refresh.” However, the possibility remains that the report could also be wrong.
FTC: We use income earning auto affiliate links. More.