The highly anticipated Xiaomi SU7 was officially launched today, sending shockwaves through the EV industry and putting Tesla and other manufacturers on notice. Created by the Chinese tech titan known for its rivalry with Apple and Samsung, the SU7 is priced lower than the Tesla Model 3 and garnered an amazing 50,000 preorders within just 27 minutes of its release, with 10,000 orders coming in the first four minutes.
Xiaomi’s Disruptive Entry into the EV Market
Xiaomi, a tech giant from China, has made a name for itself in consumer electronics like phones and tablets globally. The SU7 marks its debut in the automotive industry, seamlessly integrating with Xiaomi’s existing ecosystem of tech products.
The SU7 utilizes Xiaomi’s proprietary electric motors powered by batteries from trusted suppliers like BYD and CATL. Most models feature an 800V architecture and the unique ability to integrate with Xiaomi’s range of devices, including phones and tablets.
Offered in three trims – Standard, Pro, and Max – the SU7 packs impressive features at competitive prices. The Standard variant, starting at $29,990 (215,900 RMB), boasts a single motor, rear-wheel drive, and 343 miles (700 kilometers) of range on a 73.6 kWh battery.
The top-of-the-line SU7 Max may have slightly reduced range but offers superior power, with dual motors for AWD, 663 horsepower, and advanced ADAS features, all at an attractive price point of $41,500 (299,900 RMB).
With a starting price lower than Tesla models and superior specs, the SU7 challenges the status quo in the Chinese EV market, with exceptional value and cutting-edge technology.
Xiaomi’s rapid success with the SU7 underscores its strong position in the Chinese market and technical prowess. The brand’s ambitious goal of becoming a leading global automaker in the next two decades seems more achievable than ever.
Contact the author: kevin.williams@insideevs.com