Volkswagen of America reported a 21% increase in vehicle sales in the United States during the first quarter of 2024, totaling 82,101 units compared to the previous year.
Regrettably, sales of Volkswagen’s all-electric cars saw a significant decline during the same period, hitting the lowest level since Q2 2022 when imports of the ID.4 from Europe were limited. In Q1, Volkswagen ID.4 sales dropped to 6,167 units, marking a 37% decrease from the previous year.
Volkswagen’s EV lineup expansion
Since early 2021, Volkswagen’s only new all-electric model was the ID.4 (excluding the retired e-Golf). In 2024, the EV lineup will be joined by two additional MEB-based models, the ID.7 and ID.Buzz.
The decline in Q1 may be attributed to initial uncertainties regarding the eligibility for the $7,500 federal tax credit for models produced at the Chattanooga, Tennessee plant (confirmed in late January). Another factor could be customers awaiting the new 2024 model year version.
Despite the decline, the ID.4 remains a significant contributor to Volkswagen’s total sales, accounting for 7.5% of the total share.
Volkswagen BEV sales in Q1’2024 (YOY change):
- Volkswagen ID.4: 6,167 (down 37%) and 7.5% share
In 2023, Volkswagen sold over 37,700 electric cars in the U.S., marking an 84% increase from 2022. The all-electric car share amounted to 11.5%.
Volkswagen BEV sales in Q1-Q4’2023 (YOY change):
- Volkswagen ID.4: 37,789 (up 84%) and 11.5% share
The prices for the 2024 Volkswagen ID.4 models are as follows:
| Model | Base Price | Dest. Charge | Tax Credit | Effective Price |
| 2024 Volkswagen ID.4 Standard 19-in | $39,735 | +$1,425 | $7,500 | $33,660 |
| 2024 Volkswagen ID.4 S 20-in | $44,855 | +$1,425 | $7,500 | $38,780 |
| 2024 Volkswagen ID.4 Pro 19-in | $44,875 | +$1,425 | $7,500 | $38,800 |
| 2024 Volkswagen ID.4 Pro S 20-in | $49,995 | +$1,425 | $7,500 | $43,920 |
| 2024 Volkswagen ID.4 AWD Pro 20-in | $48,755 | +$1,425 | $7,500 | $42,680 |
| 2024 Volkswagen ID.4 AWD Pro S 20-in | $53,875 | +$1,425 | $7,500 | $47,800 |
Later in the year, the ID.4 will be accompanied in the US by the Volkswagen ID. Buzz and Volkswagen ID.7. These vehicles will feature Tesla’s NACS charging port instead of the CCS1, starting in 2025.