Toyota has released its fully electric 2024 bZ4X, now available for lease with a $10,000 discount.
Toyota’s 2024 bZ4X lease deal
In January, Toyota unveiled the prices and specifications for the 2024 bZ4X, which has only recently hit dealerships. CarsDirect reports that the electric vehicle is now available for lease with a promotional cash discount in the Greater New York area.
The base price for the 2024 bZ4X is $43,070. Through an exclusive offer in the Greater New York region, customers can lease a bZ4X XLE for $299 per month for 36 months, with a down payment of $3,999. This offer is based on the MSRP of $47,734 and includes a mileage allowance of 10,000 miles per year.
While the specific location in Greater New York is not disclosed, a quick search confirms the validity of this deal.
Unfortunately, the official Toyota website does not list this lease deal under “Greater New York.” CarsDirect also found similar lease cash offers of up to $9,000 in other parts of the US for the 2024 model.
On the other hand, the 2023 bZ4X is currently being offered with lease cash deals up to $12,500 in New York, although Toyota has ceased promoting lease payments for that particular model.
According to recent reports by Electrek, Toyota sold only 1,897 bZ4X units in Q1 2024, a 9% increase from the previous year but representing just 0.4% of its total US sales.
Electrek’s Take
The $10,000 lease discount on the 2024 bZ4X brings attention to Toyota’s struggles in the BEV market compared to competitors like Volvo, Kia, and Hyundai. It raises questions about Toyota’s commitment to selling electric vehicles like the bZ4X, given their current focus on hybrid and gasoline vehicles.
Toyota’s cautious approach, influenced by its traditional corporate culture, seems to overlook the potential of the evolving EV market. As a result, the company is lagging behind in a rapidly changing industry.
For more details on Toyota’s EV plans, including their recent $1.3B investment in an EV plant in Kentucky, visit the official website.
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