Tesla is introducing a new temporary price cut on Model Y in the US. This marks a new strategy for the automaker.
Over the past few months, Tesla has made several price changes in various markets, but not in the US. Prices had finally stabilized in Tesla’s home market. However, the automaker is now discounting its most popular vehicle, the Model Y, but only temporarily.
Tesla added a note on its website stating: “New Model Y RWD and Long Range AWD prices reduced for deliveries now through February 29. Prices will increase by $1,000 or more on March 1.” The Model Y RWD now starts at $43,000 and the popular Model Y Dual Motor Long Range starts at $48,000.
The Model Y is now available for lease starting at just $379 per month and Tesla has reduced the down payment to just $2,500, making it the cheapest way to get into the best-selling vehicle in the world.
Tesla hadn’t changed pricing in the US since late last year and it was a welcomed stability. In introducing this as a temporary discount that finishes at the end of the month, rather than at the end of the quarter, Tesla appears to be trying to take advantage of the inevitable surge in interest that will come from the Super Bowl. Despite not running a Super Bowl ad, many other automakers do run ads about electric vehicles, resulting in a surge of interest in Tesla. These automakers also run discounts to take advantage of the new eyes on them, and now Tesla has its own initiative to counter that.
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