Exciting news for Subaru fans! The long-awaited partnership between Subaru and Panasonic for lithium-ion battery development is finally in motion. This is a significant step forward for Subaru, addressing the desires of loyalists who have been waiting for the brand to embrace modern electric vehicle technology. Subaru is making strides towards a more electrified future, which is sure to please its dedicated fan base.
Subaru’s recent success is evident in its sales numbers, with 632,086 cars sold in America in 2023 alone, marking a 13.6% increase from the previous year. Globally, Subaru is expected to report strong profits at the end of its fiscal year this month, showcasing its continued growth and popularity.
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Japan’s automakers enter “crisis mode” in EV race
Japan, a pioneer in electric vehicles with models like the Nissan Leaf, is now shifting its focus to catch up with the EV industry in China, which has been rapidly advancing. Smaller players like Subaru and Mazda are lagging behind, highlighting the need for these companies to accelerate their electrification efforts.
While Subaru’s current lineup is strong, including the upcoming Crosstrek Wilderness, fans are eagerly anticipating the brand’s move into the EV market. With the rise of competitors like Rivian offering appealing electric options, Subaru must consider its strategy to remain competitive in the evolving automotive landscape.
Subaru’s delayed entry into the electric vehicle segment reflects broader concerns within Japan’s auto industry. The push towards electrification is crucial, especially in markets like China where Subaru’s presence is limited. As Rivian gains traction with its innovative EV lineup, Subaru must rethink its approach to remain relevant in the rapidly changing industry.