Polestar’s custom Polestar 2 orders are no longer being accepted through the online configurator due to high demand for the best-selling vehicle.
Polestar has seen a modest 6% increase in sales in 2023, compared to higher growth rates in the overall EV industry. However, the Q4 numbers declined. Additionally, after Volvo ended its relationship with Polestar, the company’s fate is now in the hands of its remaining partner, Geely.
Despite the launch of the facelifted Polestar 2 last quarter, sales have, surprisingly, fallen instead of rising. In response, the company’s order website indicates that new custom Polestar 2 vehicle configurations in the US are currently closed due to high demand.
On the UK site, certain configurations are unavailable for factory order, while others show fast delivery availability. This is not an uncommon occurrence in the EV industry, as high demand often results in companies temporarily halting additional orders until they catch up with existing ones.
When reached for comments, a Polestar representative stated that the closure is temporary and is not related to suppliers or production issues. The notification on Polestar’s website seems to contradict the media claims of low EV demand. In reality, EV demand is increasing, unlike gas car sales, which are trending downwards.
Despite the setback, it seems that Polestar is experiencing slower growth compared to other brands. It will be interesting to see how the company addresses this issue and navigates through increasing demand and competition in the electric vehicle market.
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