A new Polestar electric car, the Polestar 7, is set to replace the Polestar 2, marking a new chapter for the brand. The Polestar 7 is not a direct successor to the 2 but represents a fresh direction for Polestar.
Unveiled in 2019, the Polestar 2 marked a significant shift for the brand towards an all-electric future.
The Polestar 2, following the hybrid Polestar 1 with up to 78 miles of electric range, represents a blend of Swedish luxury and electric performance in the compact EV segment.
Since its launch in mid-2020, the Polestar 2 has achieved notable milestones, with the 150,000th model rolling off the assembly line last August.
Polestar has consistently updated the Polestar 2 with new features, larger batteries, more powerful motors, and innovative powertrain variants. The model was also the first to feature an Android Automotive OS-powered infotainment system with built-in Google integration.
With strong market traction in regions such as Norway, Sweden, Germany, and Belgium, the Polestar 2 has established itself as a market leader, being available in 26 global markets.
However, despite the success of the Polestar 2, CEO Thomas Ingenlath has confirmed that the brand will not follow it up with another Polestar 2 model.
Polestar 7 to fill the Polestar 2’s position
Plans are in place for the Polestar 2 to be phased out by around 2027, with the Polestar 7 poised to take its place, according to Autocar.
While details about the Polestar 7 are yet to be revealed, Ingenlath indicated that the new EV will be positioned similar to the Polestar 2, maintaining its market position.
Speaking on the approach to the new model, Ingenlath mentioned, “We won’t be limited to the past concept of the previous car and have the freedom to innovate.”
The Polestar 7 will utilize Geely’s SEA platform, similar to the Polestar 4, while the Polestar 2 runs on Volvo’s CMA platform.
The Polestar 7, an upcoming electric SUV coupe, is designed to deliver up to 300 miles of range and 544 hp, accelerating from 0 to 60 mph in just 3.7 seconds.
While Volvo is reducing its stake in Polestar, Geely confirmed its commitment to providing funding for the brand’s future development.
Ingenlath emphasized that Polestar, while often compared to Tesla, has a distinct target audience focused on premium luxury offerings, not necessarily aiming to compete directly.
Quoting Graeme Lambert, Polestar’s global design and tech PR and communications head, the brand is looking towards a target audience akin to the Porsche Macan EV rather than competing with Tesla or other electric car manufacturers.
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