In the first quarter of 2024, Nissan vehicle sales in the United States saw an 8.5% year-over-year increase, reaching 238,831 units. However, electric vehicle (EV) sales saw only marginal growth during this period.
Within Q1, Nissan’s all-electric car sales totaled 5,284, marking a mere 1% increase from the previous year and a slight uptick from Q4 2023 (5,113). The EVs accounted for 2.2% of the brand’s total sales volume (down from 2.4% a year ago).
Ariya Stands out as Nissan’s Primary EV
The highly anticipated Nissan Ariya, introduced alongside the Leaf in late 2022, quickly outpaced the Leaf in sales volume. In 2023, Nissan sold a total of 20,616 EVs in the U.S., with 13,464 being Ariya models.
The Nissan Ariya model saw a significant increase in sales to 4,142 units last quarter (up 45% year-over-year), while the Nissan Leaf experienced a 51% decline, dropping to 1,142 units.
The lack of growth in EV sales stems from the Nissan Ariya’s sales expansion barely compensating for the decrease in Nissan Leaf sales.
Nissan’s BEV sales in Q1’2024 (YOY change):
- Nissan Ariya: 4,142 (up 45%)
- Nissan Leaf: 1,142 (down 51%)
- Total: 5,284 (up 1%) and 2.2% share
For context, in 2023, Nissan sold 20,616 electric cars in the U.S., marking a 69% increase from the previous year, accounting for 2.5% of the brand’s total sales.
Nissan’s BEV sales in Q1-Q4’2023 (YOY change):
- Nissan Ariya: 13,464 (up 6,599%)
- Nissan Leaf: 7,152 (down 41%)
- Total: 20,616 (up 69%) and 2.5% share
Overall, Nissan has surpassed 200,000 EVs in the U.S. since December 2010, a milestone that was once a threshold for the $7,500 federal tax credit and the company’s annual Leaf sales target (150,000-200,000 Leafs).
Nissan recently revealed pricing for the 2024 Nissan Ariya model, which is now up to $6,000 cheaper than before. The base model starts at an MSRP of $39,590 (plus $1,390 DST), aiming to attract customers in the competitive crossover/SUV segment and potentially boost EV sales compared to 2023.