Mitsubishi Motors North America (MMNA) announced a 36% year-over-year increase in vehicle sales in the United States for the first quarter of 2024, totaling 28,403 units.
The brand’s lineup includes the Outlander PHEV, the sole plug-in hybrid model, which maintains stable sales above 1,500 units per quarter.
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Mitsubishi does not offer all-electric cars yet
Mitsubishi currently offers only one plug-in hybrid model—the Outlander PHEV—but in the next couple of years, it intends to introduce some all-electric models as well. The company’s first all-electric model was the i (or i-MiEV), although it was a decade ago.
In Q1, Mitsubishi sold 1,522 Outlander PHEVs, representing a 5% decline from the previous year. This model accounts for 5.4% of the brand’s total volume and approximately 10% of the Outlander family sales.
Mitsubishi plug-in car sales in Q1’2024 (YOY change):
- Mitsubishi Outlander PHEV: 1,522 (down 5%) and 5.4% share
In 2023, U.S. sales of the Mitsubishi Outlander PHEV reached 6,681 units, marking a 241% year-over-year increase and setting a new record for the model.
Mitsubishi plug-in car sales in Q1-Q4’2023 (YOY change):
- Mitsubishi Outlander PHEV: 6,681 (up 241%) and 7.6% share
The Mitsubishi Outlander PHEV’s progress may be limited given the growing competition in the plug-in segment. To enhance its electrification share in the future, Mitsubishi will need to introduce new models.
The current Mitsubishi Outlander PHEV boasts a 20-kilowatt-hour battery and an EPA-rated all-electric range of 38 miles (420 miles total). With a starting price of $40,345 plus a destination/handling charge of $1,445 ($1,570 in Alaska/Hawaii), it is positioned higher than the regular Outlander (ICE) priced at $28,395.
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Mitsubishi aims to electrify its lineup with new all-electric models expected by 2028, likely in collaboration with Nissan under the Renault-Nissan-Mitsubishi Alliance.
Recent developments include a partnership between Nissan and Mitsubishi for a U.S.-spec electric pickup truck, along with plans for new all-electric Mitsubishi and plug-in hybrid Nissan models.