After examining all-electric car sales for non-Tesla brands in the U.S. in Q4 and 2023, it’s time to delve into the automotive group level.
Conducting this analysis will help identify the companies with the highest number of battery electric vehicle (BEV) sales and those achieving the highest BEV share out of their total sales volume.
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Traditional OEMs are scaling up their EV sales
In 2023, sales of all-electric cars by traditional carmakers almost doubled compared to 2022. The Hyundai Motor Group, Ford, and General Motors were among the top non-Tesla OEMs in terms of BEV sales last year.
This report includes 11 manufacturers for which consistent data is available: BMW Group (BMW and Mini, but without data for the Mini Cooper SE model), Ford Group (Ford and Lincoln), General Motors (the BrightDrop delivery van division, Cadillac, Chevrolet, GMC), Hyundai Motor Group (Hyundai, but without data for the Hyundai Kona Electric model, Kia and Genesis), Mazda, Mercedes-Benz (excluding its van division), Nissan, Subaru, Toyota Group (Toyota and Lexus), Volkswagen Group (Volkswagen, Audi, and Porsche), and Volvo.
Not all manufacturers report their sales results in the U.S., especially the newer companies like Tesla, Rivian, Polestar, and Lucid. They do not break out sales by country or region so their figures can’t be included in this report.
BEV Sales By OEMs – Q4 2023
The 11 traditional automakers listed delivered a record of more than 134,000 all-electric cars in Q4 2023 (up about 60% year-over-year).
During the last quarter, Ford achieved a record of 25,937 BEV sales. Ford appears to have outpaced the Hyundai Motor Group in Q4 (23,609), although this data does not include sales for the Hyundai Kona Electric model.
Volkswagen Group sold 20,403 all-electric cars in the U.S. during the last quarter, which was more than General Motors (19,469, including 12,551 Chevrolet Bolt EVs/Bolt EUVs).
This was followed by BMW Group (at least 14,374) and Mercedes-Benz (13,511). The Toyota Group sold 5,718 units in Q4.
* Excludes Tesla and other OEMs for which data was not available
** Hyundai sales without the Hyundai Kona Electric model
*** BMW Group sales without the Mini Cooper SE
During Q4, the highest BEV share was achieved by the Mercedes-Benz brand (excluding vans) at 18.7%, followed by the BMW Group (at least 12.1%) and Volkswagen Group (11.6%).
It’s important to note that this metric is somewhat skewed at the moment. Not all brands within certain groups are offering BEVs, which lowers the average of the large groups compared to single-brand automakers.
Here is a tree map version of the chart:
* Excludes Tesla and other OEMs for which data was not available
** Hyundai sales without the Hyundai Kona Electric model
*** BMW Group sales without the Mini Cooper SE
**** Mercedes-Benz (excluding vans)
BEV Sales By OEMs – Q1-Q4 2023
The 11 traditional automakers listed collectively sold at least 450,000 all-electric… (I ran out of space, please continue on next message)