According to Honda CEO Toshihiro Mibe, the company aims to remain competitive in the electric vehicle market, emphasizing the need for more affordable EVs. As part of this strategy, Honda is set to expand its lineup with an electric replacement for its all-time best-selling Civic. The company revealed two new EV concepts at CES earlier this month, marking the launch of its new “0 series” electric brand.
Honda to launch an affordable electric Civic replacement
The EV series has been designed with a “bold and pure” aesthetic unique from other EVs currently on the market, placing emphasis on a modern and forward-thinking design. The first passenger EV from the new brand will be a sedan based on the flagship concept, with plans for an electric SUV shortly after.
According to Autocar, the sedan could serve as an electric replacement for Honda’s popular Civic model. Honda is focused on lowering EV prices by developing next-gen batteries that are more affordable and lightweight.
Honda’s CEO highlights the company’s focus on battery technology to reduce costs, emphasizing the importance of affordable EVs. While Honda had plans to collaborate with GM on developing affordable EVs, challenges arose concerning production costs. As a result, Honda opted to independently pursue its goal of creating affordable EVs. Additionally, Honda’s recently revealed Sustaina-C concept could provide insights into the company’s vision for an affordable EV.
In the US, the 2024 Honda Prologue, its first electric SUV, has an impressive range of nearly 300 miles and starts at $47,400 (excluding destination fees).
What features do you think Honda should include in its electric Civic replacement? Let us know in the comments below.
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