General Motors’ planned transition to an all-electric lineup faced some challenges at the close of 2023. Despite setting record-high EV sales, the discontinuation of the Chevrolet Bolt twins coupled with delays, software challenges, and production woes in newer, more modern offerings led to some setbacks.
However, John Roth, Vice President of Global Cadillac, sees reason for optimism in 2024. In an interview with InsideEVs, he expressed his belief that the Cadillac Lyriq is creating momentum in GM’s EV lineup. It became the best-selling model on GM’s Ultium platform in Q4 with 3,820 units sold—a new record. The Lyriq alone accounted for a 10.5% share of Cadillac’s total volume, with the Cadillac brand as a whole seeing a 9% year-over-year increase in sales, including its gas-powered cars.
This impressive performance brings Cadillac close to competitors like Mercedes-Benz and BMW, with Roth predicting a 25% share of GM’s EV sales this month for the Lyriq. An even greater surge is anticipated as the car receives a $7,500 discount despite not being currently eligible for tax credits. This aligns with Cadillac’s expansion plans for its EV lineup, particularly with more SUVs like the upcoming Vistiq.
Despite the challenges, Roth is confident in Cadillac’s direction, citing a strategic advantage with the Vistiq’s launch. He expects the all-electric crossover to chart its own success, complimenting the Lyriq’s performance as a leader.
Looking ahead, more options will be available to Cadillac customers, including the Vistiq and the company’s highly anticipated Celestiq. This growing lineup underscores Cadillac’s commitment to expanding its footprint in the luxury EV market.
Given Cadillac’s success with its existing EVs, especially the Lyriq, Roth is determined to continue the momentum and build a strong product portfolio. With the upcoming Vistiq, the brand aims to address a broader segment of luxury SUV buyers while remaining at the forefront of the electric vehicle market. Although there are exciting prospects in SUVs for Cadillac, the question remains about the possibility of electric sedans.
Roth suggests that the brand has noticed significant growth in the sedan segment with its gas-powered models and hints at the potential for electric power in future sedan offerings. However, he remains tight-lipped about specific plans.