The BMW Group, incorporating both BMW and Mini brands, achieved a total of 90,844 vehicle sales in the United States in the first quarter of 2024, reflecting a 1.2% increase compared to the previous year. Notably, this growth was complemented by a significant rise in all-electric car sales.
During Q1, BMW’s sales of battery electric vehicles (EVs) in the U.S. reached 10,713 units, marking a substantial surge of 63% from the previous year. This surge raised the EV share of the brand’s total volume to 12.7%, a marked improvement from the 8.0% share in Q1 of 2023.
BMW EV Sales Surge
In 2023, BMW recorded over 45,000 all-electric vehicle sales in the U.S., alongside more than 25,000 plug-in hybrid sales, resulting in a combined total of over 70,000 electrified vehicles. Notably, the total plug-in car volume tripled, constituting 19.5% of the overall sales.
BMW’s lineup of electric vehicles includes models like the i4, i5, i7, and iX, among others. The iX model accounted for 2,945 sales, leaving 7,768 units for the other EV models.
While individual sales numbers for other EV models are not provided, some are grouped together with their internal-combustion engine counterparts (such as the 4 Series, 5 Series, and 7 Series). An interesting exception is the retired i3, which had one solitary sale in Q1.
Breakdown of BMW BEV sales in Q1’2024 (Year-over-Year change):
- BMW iX: 2,945 (increased by 25%)
- Other models: 7,768
- Total: 10,713 (up by 63%) and 12.7% market share
Unfortunately, specific figures for the Mini brand are not available at this time.
* Some data for 2022 (Q1 and Q2) is estimated.
For context, in 2023, the BMW brand sold over 45,000 fully electric vehicles in the U.S., nearly tripling the sales from 2022, representing a 12.5% share of the total sales volume.
Breakdown of BMW BEV sales in Q1-Q4’2023 (Year-over-Year change):
- BMW i4: N/A
- BMW i5: N/A
- BMW i7: N/A
- BMW iX: 17,301 (up 205%)
Other models (i4, i5, i7): 28,116 - Total: 45,417 (up 191%) and 12.5% market share
Regrettably, sales figures for plug-in hybrids were not disclosed. BMW offers various plug-in hybrid models including the X5 xDrive50e, BMW 330e, BMW 750e, and BMW XM, with the new 550e expected to arrive later this year.
Looking ahead, a critical question is whether BMW can sustain the momentum of EV sales growth into 2024. The remarkable triple-digit growth rates, fueled by a low 2022 baseline, may pose a challenge to replicate moving forward.