In the first quarter of 2024, Audi of America sold 44,226 cars in the United States, a decrease of over 16% compared to the previous year. However, the sales of electric vehicles (EVs) continued to rise during this period.
Specifically, Audi sold 5,714 all-electric cars in the U.S. in Q1, representing a 29% increase compared to the previous year. The EVs accounted for a new quarterly record of 12.9% of the brand’s total volume.
Audi’s Upcoming Q6 e-tron Model
Audi’s existing EV lineup includes models like the e-tron GT, Q4 e-tron family, and Q8 e-tron family. This year, it will be expanded with the introduction of the all-new Q6 e-tron. Additionally, the Q4 e-tron will receive an enhanced e-tron 55 version.
Among Audi’s all-electric models, the top-selling model in Q1 was the Audi Q4 e-tron (related to the Volkswagen ID.4) with 1,905 units sold, along with an extra 773 units for the Sportback version. The Audi Q8 e-tron (successor to the e-tron model) followed closely with 1,614 units sold, plus 646 units for the Sportback version. The third best-selling model was the Audi e-tron GT (related to the Porsche Taycan) with 776 sales.
Breakdown of Audi’s BEV sales in Q1’2024 (YOY change):
- e-tron GT: 776 (up 7%)
- Q4 e-tron SUV: 1,905 (up 14%)
- Q4 Sportback e-tron: 773 (up 54%)
- Q8 e-tron: 1,614 (up 53%)
- Q8 Sportback e-tron: 646 (up 34%)
- Total: 5,714 (up 29%) with a 12.9% share
In 2023, Audi achieved a new record by selling over 25,000 all-electric cars in the U.S., marking a 54% increase from the previous year. The share of EVs in Audi’s total volume rose to 11%.
Breakdown of Audi’s BEV sales in Q1-Q4’2023 (YOY change):
- e-tron GT: 3,202 (up 41%)
- Q4 e-tron SUV: 8,144 (up 178%)
- Q4 Sportback e-tron: 2,606 (up 352%)
- Q8 e-tron: 8,180 (up 9%)
- Q8 Sportback e-tron: 2,907 (up 0.4%)
- Total: 25,039 (up 54%) with an 11% share
Unfortunately, Audi has not provided any specifics regarding its plug-in hybrid sales.
Recently, Audi unveiled the new 2024 Audi Q4 e-tron 55 with enhanced performance, improved chassis dynamics, and faster DC fast charging capabilities.
The company is also gearing up for the upcoming launch of the all-new 2025 Audi Q6 e-tron, which is expected to further boost EV sales in the long run.
Audi has announced that starting in 2026, all new models will be electric, gradually transitioning the brand towards full electrification.