Genesis envisions its innovative “Neolun” concept as a glimpse into the future of the brand. To stay competitive in the evolving automotive market, the Neolun is designed to be large, luxurious, and electric.
This substantial, angular SUV combines elements from the Kia EV9, Mercedes EQS SUV, and Rivian R1S, targeting a similar market segment. Editor-in-chief Patrick George notes that the Neolun surpasses its competitors in size, positioning Genesis further upmarket.
Large SUVs are a focal point for electrification, evidenced by models like the Cadillac Escalade IQ and GMC Hummer SUV. Genesis entering the market during the shift from internal combustion engines to electric power explains the brand’s interest in the profitable large SUV segment in the electric era.
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The Neolun’s design diverges from Genesis’ previous internal combustion models, featuring softer edges and a smoother overall shape. While concept car elements like coach doors, rotating seats, and extravagant details may not all make it to production, they showcase Genesis’ innovative vision.
Despite the Neolun being a 7,000-pound SUV, it can still make a significant impact in promoting electric propulsion as a viable alternative to gasoline vehicles. The luxury appeal of a production Neolun could resonate with consumers and bolster Genesis’ standing in the competitive electric vehicle market.