The iconic Lamborghini brand is undergoing a transformation in preparation for an electric future. Recently, Lamborghini introduced a new logo and corporate identity as part of this evolution.
Lamborghini launches a new look with an updated logo
Lamborghini has updated its distinctive logo for the first time in over two decades. The black and gold bull, which symbolizes power, performance, and agility (and is linked to the zodiac sign of the company’s founder, Ferruccio Lamborghini – Taurus), has received a modern makeover.
The new look is part of a broader shift towards “sustainability and decarbonization.” By the end of 2024, Lamborghini plans to electrify its entire lineup. This transformation is aimed at reflecting the brand’s new mission called “Driving Humans Beyond,” emphasizing bravery, unexpectedness, and authenticity.
Lamborghini aims to establish a strong connection with future generations, serving as a source of inspiration for sustainable progress. The new logo, while similar to the previous one, now features a “broader” typeface for the Lamborghini name.
The iconic bull in the logo is now designed separately from the shield, giving it more prominence. The primary colors are black and white with accents of yellow and gold. This new logo will be featured on all upcoming Lamborghini vehicles, marking a new phase in the company’s positioning.
Shifting to an electric lineup
Alongside the logo redesign, Lamborghini plans to electrify its entire lineup by the end of the year. With the “Direzione Cor Tauri” strategy, the brand aims to reduce emissions by 40% per car by 2030 through the introduction of new electric models.
Last year, Lamborghini introduced the Revuelto plug-in hybrid, and in 2024, they will launch the first hybrid Urus SUV and Huracan PHEV to accelerate the shift towards electrification.
This transition will eventually lead to the launch of Lamborghini’s first fully electric vehicle, which is previewed by the Lanzador concept set to debut in 2028. The brand is also working on a fully electric “Super SUV” expected to be released in 2029.
Last August, Lamborghini made waves with the unveiling of its first all-electric vehicle concept, the Lanzador. This 2+2 GT combines daily driving practicality with Lamborghini’s signature performance. CEO Stephan Winkelmann emphasized that the brand is embracing the future while honoring its DNA with the Lanzador.
The interior of the Lanzador is designed to evoke a cockpit feel, featuring bucket seats, a sports steering wheel, and dual digital screens.
What are your thoughts on Lamborghini’s new look and electric lineup? Share your opinions in the comments below.
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