GM has encountered software glitches that are preventing the anticipated sale of the highly awaited Chevy Blazer EV. Sales of the new Chevy Blazer EV remain on hold as GM’s efforts to resolve the software issues continue.
GM announced the suspension of Chevy Blazer EV sales in December, four months after opening orders, due to a software problem. Almost two months later, these sales are still suspended as GM CEO Mary Barra mentioned that 2024 is focused on execution. Some of the plans for this year include restarting EV production, the relaunch of Cruise, and addressing the software issues in its new vehicles. In addition, the software problem is also impacting GM’s gas-powered trucks, the Chevrolet Colorado and GMC Canyon.
Barra expressed regret about the lack of time for planning and risk assessment for new vehicle launches, describing 2024 as the “year of execution” for GM. Although GM has already addressed the challenges in assembling battery cells last year, it needs to execute EV production seamlessly. Last fall, GM delayed the launch of key models, including the Equinox EV, Silverado RST EV, and GMC Denali EV pickup. Barra attributed GM’s obstacles with software in its EVs to “a little bit of growing pains.”
Barra emphasized the importance of getting vehicles out right, with top priority given to the software strategy. Hiring former Apple executive Mike Abbot last May and revamping its software team are parts of GM’s efforts to improve the software development and validation processes.
Barra assured that GM is committed to surpassing customer expectations and delivering unique software. GM’s plans to demonstrate its ability to build cost-effective Ultium EVs that customers want to buy and its confirmation that the Chevy Equinox EV will start at $34,995, with a $7,500 available EV tax credit, will contribute to the company’s goal.
Furthermore, at under $30,000, the Equinox EV could play a vital role as GM aims to rebound. Dealers are preparing for orders as GM moves forward with its EV strategy.
FTC: We use income earning auto affiliate links. More.